Thursday, August 18, 2022

Max Motors Dealership Adds Fifth Ford Franchise Location

Harrisonville, MO, August 18, 2022, Max Motors Dealerships acquired Swafford’s Ford Sales in Richmond, Missouri. This represents the company’s eleventh dealership total in Missouri and Kansas. Max Motors Dealerships began in Butler, Missouri and was founded by Mark Muller in 2006. 

Currently, Max Motors Dealerships now comprises nine franchises, eleven dealerships, and two collision centers, located in five Missouri cities: Richmond, Belton, Harrisonville, Butler, Nevada and Manhattan, Kansas.

The Swafford Family has been in the car business for 67 years. Vice President, Rob Swafford says, “We appreciate the hard work and dedication of our employees, loyalty of our customers, ongoing business partnerships, and friendships. We are pleased to announce the sale of our Ford dealership to the Max Motors Family of Dealerships. We are confident the Max organization will bring excellent sales and service experience to our market area, and offer expanded services at the dealership in the future.”

Max Motors Dealerships is proud to step in and continue our path of excellence with a new Ford dealership in Richmond, Missouri. With the purchase of Swafford Ford, this will be Max Motors’ fifth Ford Dealership, Bob Jacaway said. We’re really excited to come to the company. We’re humbled to be able to purchase this store,” he said, sharing that he and his partner have a combined 70 years in the car business. ‘We have children in the business, so for us, we’re trying to create a legacy for our kids.”

The General Manager of Max Ford of Richmond, will be Howard Lonsdale. Howard has worked in the Northland Car Business for 30 years and the last 14 year’ focused on the Ford Dealerships. Howard is excited about bringing his experience to Richmond, continuing the strong team that Swafford has created, and helping all Ford Plan purchasers, including accepting all Ford X, Z, D, and P Ford Plans.

The mission of Max Motors Dealerships is to be the premier quality vehicle retailer in the Midwest by providing the best opportunity for its team members, customers, communities, and the manufacturers they represent.



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